The Kickback is a fresh, high-energy comedy event company known for blending stand-up comedy with the vibrant energy of Montreal’s nightlife for an unforgettable experience. Originally launched in Montreal, where it quickly built a loyal following, The Kickback has since expanded to host shows in major cities across Canada. Most recently, The Kickback made its debut as part of the renowned Just For Laughs festival, marking a major milestone in its growing national presence.

Our studio was tasked with expanding their brand beyond their existing logo, building out a vibrant visual identity that captures the spirit of The Kickback. Inspired by the energy of Montreal, we introduced playful animations and whimsical graphic elements that reflect the brand’s sense of humor and laid-back vibe. The result is a cohesive and engaging identity that not only stands out across platforms, but also reinforces The Kickback’s unique position in Canada’s comedy scene.